A corporate video should not be short just because people have short attention spans. It should be as long as the audience’s patience and the message can justify.
Website films can breathe
If someone is already researching the business, a 90-second to 3-minute film may be useful when it explains people, process, proof and next steps clearly.
Social edits need one job
Shorter versions for LinkedIn, Instagram or paid media should focus on one idea. They often work best as cutdowns rather than overloaded mini versions of the full film.
Interview clips can be modular
A longer interview can become several short clips if the questions and edit are planned around clear topics.
Length follows structure
If the film repeats itself, it is too long. If it leaves the viewer confused, it is too short or missing the right information. Structure decides the useful length.
For the service page, see corporate video production in Cyprus. For planning, read how to plan an impactful corporate video.
From the portfolio
Different lengths, different jobs.
These projects show how pacing changes with business, product and documentary material.